In sales, it will take a certain amount of sales calls to make one sale. You may need to make 20 sales calls before you close 1 sale.
It may happen on your first call of the day, it may happen on your 20th.
It may happen that 5 sales happened on one day and for the rest of the week you close zero sales.
Another week, you may have an even distribution of one sale per day.
All you know, is on average, it will take 20 calls to make 1 sale. That’s the expectation. It sets the frame for how to think about failure. Each failed sales call is one step closer to making a sale.
Why don’t you think of more failures this way?
You may be bummed that you got rejected by woman you asked out to tea today, but what if your failure quotient is you need to approach 5 women to get one yes to a date?
You may be bummed that your business failed, but what if your failure quotient is it will take 3 attempts to start 1 successful business?
You may be bummed that the meetup group you attended sucked, but what if your failure quotient is 1 out of 4 meetup groups will be enjoyable?
You may be bummed that you wanted to talk to a stranger today, but failed to do so, but what if your failure quotient is 1 out of 7 days you’ll talk to someone?
The hard part is in the beginning you have no baseline.
You may get the result you want from approaching the first woman and then fail with the next 8. Averaged out of 100 women you approach, it may be 1 in 5, but once again, it could come on the first or the 5th. You could have a week where many say yes, and another week where many say no skewing your expectations.
The other issue is comparing our baseline to another’s baseline. There are too many variables that lead others to having their baseline and yours, yours. Use theirs as inspiration to improve, but realize your failure quotient is yours alone.
This is what all the failure rhetoric is about – You should expect a certain amount of failures until you get one success. And with certain endeavors (i.e. starting a business), all you need is one success. So get going!