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Kevin Evans

How to Win at the Sport of Business by Mark Cuban

How to Win at the Sport of Business

RATING: 7/10…ADDED: 8/29/14

Mark Cuban on kicking ass at Business.

Get at Amazon

Notes:

Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didn’t want it.

To this day, I feel like if I put in enough time consuming all the information available, particularly with the Internet making it so readily accessible, I can get an advantage in any technology business. Of course, my wife hates that I read more than three hours almost every day, but it gives me a level of comfort and confidence in my businesses.

Every day some stranger somewhere in the world is trying to come up with a way to put you out of business. To take everything you have worked your ass off for, just take it all away. If you are in a growing industry, there could be hundreds or thousands of strangers trying to figure out ways to put you out of business. How cool is that?!

I had to kick myself in the ass and recommit to getting up early, staying up late and consuming everything I possibly could to get an edge. I had to commit to making the effort to be as productive as I possibly could. It meant making sure that every hour of the day that I could contact a customer was selling time, and when customers were sleeping, I was doing things that prepared me to make more sales and to make my company better.

What he said was, “The worst evaluator of talent is a player trying to evaluate himself.”

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.

The best salespeople are the ones who put themselves in their customer’s shoes and provide a solution that makes the customer happy.

The best salesperson is the one the customer trusts and never has to question. The best salesperson is the one who knows that with every cold call made, he is closer to helping someone. The best salesperson is the one who takes immense satisfaction from the satisfaction her customer gets. The best salesperson is the one who wakes up early every morning excited to come to the office, get on the phone and let people know exactly why he loves his product, job and clients.

If you don’t have a job, or don’t have the job you want, get a job in sales. Every single person on this planet can learn to be a great salesperson. All you have to do is put in the effort and care about your company, your prospects and customers.

A great quote from technology luminary Alan Kay that every entrepreneur needs to remember: “The best way to predict the future is to invent it.”