As Head of Growth for Intelligent Change, I lead product development, email marketing, and overall growth strategy. I have helped grow the company from a one product, low six figure revenue company to a brand focused on human performance with multiple products, and multiple seven figures in revenue.
Most planners excel at organizing your day, but what about actually getting important work done and overcoming overwhelming to-do lists? The result was the Productivity Planner which combines a prioritized task list, the Pomodoro Technique (time-tracking), and weekly productivity reviews. I helped refine the overall design and content for the planner as well as lead the Kickstarter campaign. Our Kickstarter did 12x its funding goal and continues to be a top selling planner on Amazon.
Five Minute Journal for Kids
With the success of the 300,000+ sold Five Minute Journal, we wanted to bring The Five Minute Journal to a younger audience. I led the creation of this project from start to finish. I helped refine the concept, wrote the interior, and worked with freelance designers and illustrators to nail the look and feel. In addition, I led the Kickstarter launch, doing 7x its funding goal.
The Five Minute Journal App
Working with developers, I helped refine the UX writing of the app, create our iTunes store listing, and lead the launch of the app. The app hit iTunes pick of the week, led to a collaboration with Starbucks, and has been downloaded 300,000+ times.
Email Marketing + Content
When I began working with Intelligent Change, no email marketing plan existed. I build our email marketing from the ground up – from regular emailing customers via our newsletter, setting up multiple automated flows for website and customer behavior, and leading launches and promotions.
Here are some of my favorite pieces I wrote:
- Five Minute Journal Tips: Sent as a automated sequence of emails to customers
- Productivity Planner Tips: Sent as a automated sequence of emails to customers
- The Ultimate Guide to Keeping a Gratitude Journal
- 6 Findings After researching 1,000 Self-Help articles the past 6 months
- The Hidden Reasons Why You Procrastinate and How to Stop + eBook design
Working with freelance designers and developers, I helped create the UX of the intelligentchange.com as well as write all copy. I am responsible for ongoing UX improvements, analytics, and A/B testing of the site.