With many parents loving The Five Minute Journal, many reached out with hopes we would create a Kids version. With feedback we couldn’t ignore, I was tasked with creating a Kids version of The Five Minute Journal from start to finish.

New to the Kids market, I began several weeks of research on Mom bloggers, children’s books, and gathered feedback from parents and teachers. This provided a solid understanding for capturing the soul of The Five Minute Journal and translating it to a younger audience that parents and teachers would love. I wrote the entire introductory copy which would see several rounds of edits with the team and extra pair of eyes from an editor friend.

From here, I researched several illustrators to bring the introduction to life (because what children’s book would be complete without illustrations!) and decided on the talented Nina Popovska. Providing guidelines for the look and feel, I worked together with Nina to refine the illustrations and bring them to life in color.

 

With the illustrations in progress, I worked with Florencia B to design the style and format of the journal. Seeing as how the introduction was going to be full illustrated, it seemed natural to do the entire daily format in color as well.

After several more rounds of edits to the introduction, edits to the design, illustrations, and cover design, The Five Minute Journal Kids was born.

Next up was launching the product on Kickstarter. I led the entire project from layout, design, copy, and outreach. With an initial $10,000 goal, the project did just shy of $60,000 and raised an additional $15,000 via BackerKit (payment portal with upsell options after Kickstarter).

:: SERVICES ::
Leadership 
Creative Direction 
Content Design 
Research 
Strategy 
Writing and Editing